By: Eric Dang 12th
On December 23, 2025, Tiktoker Romeo Bingham posted an 11 second video where she sang her self-created jingle for Dr. Pepper. She claims that one day she was enjoying the drink, and the song just popped into her head. Upon singing it to her friend, they were immediately shocked at how catchy it was, so Bingham posted it out of impulse, not expecting it to blow up as nearly as it did. The simple jingle which went “Dr. Pepper Baaaaaby~ it’s good and nice”, immediately caught the attention of viewers, quickly gaining millions of views as famous brands and businesses also began commenting on the video, asking her to make them a Jingle. As of now, the video currently has 130 million views and 12 million likes, but that isn’t just where she earned her supposed wealth.
The viral video came to the attention of Dr. Pepper themselves, and according to Bingham, they DM’d her asking to turn this fun jingle into a commercial that would be seen on screens all over the nation. She agreed, and with that, her viral jingle was played in a Dr. Pepper ad during the 2026 College Football National Championship. While the exact number she got in return for her song was not publicly announced, many experts on advertising and marketing claim that it could have made her a multimillionaire, with many rumors saying she gained around $2 million for the deal. Her success doesn’t just stop there, as she also created a theme song for VitaCoco a few weeks later, which the brand began to feature in their own TikTok videos. Her multiple partnerships as well as features on famous talk shows due to her success has made her a significant amount of money and fame.
Bingham’s display of impulse turned into success also began a new wave of trends where people have started their own jingles for various businesses after learning about how much Bingham may have made. From Coca Cola to Chipotle, the next hit thing seems to be making theme songs for companies in hopes of scoring a deal. And while the success of Bingham’s video may have been once in a lifetime, it doesn’t hurt for others to try their own luck. If anything, her sudden clout sends a message that when you have an idea, act on it. While it may not exactly turn you into a millionaire, you never know how far it will take you, so don’t be afraid, just do it.